Users are combining Google and Reddit to get more focused and better search results.
A recent DKB article pointed out the following:
According to DKB, the most popular search engine as of February 2022 is the social bulletin board site Reddit . However, Reddit’s search interface itself is not satisfactory, so users are searching on Google using the phrase ‘search word + reddit’.
Programmer and essayist Paul Graham said that Reddit as a social media site ‘has not reached its peak yet’ and graphs how each social media has changed with the number of accesses from Google since the service started. It is shown by. According to this, Reddit has not peaked out even 15 years after the service started, which means that the number of people using Reddit as a search engine is increasing.
OPINIONS Entrepreneur Daniel Gross said, ‘Google became so popular in 2000 because hackers realized that Google was better than Lycos and Excite. This effect is happening again and is forward-thinking. People aren’t using Google anymore, ‘he said.
Paul Graham also said, ‘This may be a recipe to beat Google as well as Google’s problem. Startups should write a search engine that specializes in SEO spam-dominated categories. How about? ‘
ADVERTISING Originally, it is desirable to display a high-quality page that is highly relevant to the searched phrase at the top of the search results, but the advertisement breaks the competition. It has been pointed out that Google itself once criticized buying search results for money, and Google co-founders Sergey Brin and Larry Page also said in 1998 that ‘the current commercial search engine has ads. It’s a key business model, but the goal of the advertising business model isn’t always in line with providing quality search to users. ‘
SEO (Search Engine Optimization) is a marketing strategy that makes it easier for search engines to hit. DKB points out that the quality of search results is deteriorating because ‘trends and countermeasures’ are emphasized because there are many people who make ‘getting to the top of Google’ as their only job due to this SEO. I am. Also, Google’s AI, which works when searching, is increasingly not producing the desired results for what you enter, DKB said. Google personalizes the user’s data and tries to find out ‘what they really wanted to say’ when searching, but that doesn’t make much sense. Also, even the exact match search operator (”) no longer produces an exact match search result, making it meaningless.