Peter Kim on the Future of Social Media

Peter Kim on the Future of Social Media

Notes on the future of social media from the 2016 Cannes Lions International Festival of Creativity presentation by Peter Kim

  • the way it is used now will be gone
  • it will be shoppable. not just viewing and reading text or clicking a link. you can make the purchase immediately.
  • it will be snackable. shorter and more concise content – only a few seconds. So that users can get it, digest it and move on.
  • it will be automated – artificial intelligence (AI) will take over. Higher yields can be gained by utilizing analytics, patterns, etc….
  • it will be connective. Back to the original purpose of connecting societies; the world.

Avoid clutter, interruption and irrelevance.