Mobile, mobile, mobile. Over the past several years mobile reach has continued expanding. For the future, Google is predicting that mobile apps will give way to progressive apps. Their presentation last week at the developer’s conference was very interesting. Mobile versions of websites gave way to mobile apps which are giving way to progressive apps. I think the concept of progressive apps sounds like the merger of mobile apps and responsive web – joining forces and functions. Package and market it however you’d like, users want similar performance and experiences from whichever device they are using whether they are using in an app or at a website.
Watch the presentation from GOOGLE I/O May 2017
Click here to read more at Google.
Click here to read the TechCrunch article from February 2017.