Should I Stay or Should I Pokemon Go?

Should I Stay or Should I Pokemon Go?

Pokemon GoIs indecision bugging you? Should you join Pokemon Go? I was pulled into the fray after hearing the social media buzz and “Pokemon” hunters began showing up at our workplace. I wasn’t really into the game as a young adult, but I knew about the game and it’s following.

Pokemon are fictional creatures that humans known as Pokémon Trainers catch and train to battle each other for sport. The Nintendo game was very popular in the 1990s.

With the launch of a mobile app, Pokemon Go, recently there’s been a surge of Pokemon popularity. Pokémon Go uses your phone’s GPS and clock to detect where and when you are in the game and make Pokémon “appear” around you (on your phone screen) so you can go and catch them. Pokemon fans love this concept since it places the game in their “real” world – thus the augmented reality.

The app is free: Android I iOS

Use your GOOGLE account or your email to create a Pokemon Go profile.

Mark Johnson Catching my first Pokemon GoNotes for Gameplay:

Instead of being ranked by levels, Pokemon are ranked by their Combat Power. Common Pokemon and unevolved Pokemon will have a lower CP. Evolved and rare Pokemon typically have higher CP. Your Pokemon can raise their CP by powering up through Stardust and Candy, two items that can be obtained by a variety of methods, such as catching Pokemon.

Work your way up to Level 5 in order to join a team.

Pokemon Gyms are claimed by a team and, based on the Gym’s Prestige level, a number of trainers can assign their Pokemon to protect the Gym. One of those trainers is the Gym leader. The Gym leader’s level is marked by a crown and has the highest level Combat Power (CP) Pokemon at the Gym.

Want to turn off background music, adjust power settings, etc…? Tap the Pokeball icon on the screen, then look in the upper right-hand corner.


The app is free, however the developers are offering in-app purchases to generate revenue. Localized ads and selling user data are a couple of ways I could seem more profits for it. Some Pokemn Go locations sell goods and services which make hunters prospect consumers. And for the lazy hunters, Uber could take a stake! 🙂

What other ways do you see this app further monetizing?

Peter Kim on the Future of Social Media

Peter Kim on the Future of Social Media

Notes on the future of social media from the 2016 Cannes Lions International Festival of Creativity presentation by Peter Kim

  • the way it is used now will be gone
  • it will be shoppable. not just viewing and reading text or clicking a link. you can make the purchase immediately.
  • it will be snackable. shorter and more concise content – only a few seconds. So that users can get it, digest it and move on.
  • it will be automated – artificial intelligence (AI) will take over. Higher yields can be gained by utilizing analytics, patterns, etc….
  • it will be connective. Back to the original purpose of connecting societies; the world.

Avoid clutter, interruption and irrelevance.

Tips for Timing Your Social Media Shares

Tips for Timing Your Social Media Shares

Social Media Timing Mark JohnsonFulton J. Sheen said, “Patience is power. Patience is not an absence of action; rather it is “timing” it waits on the right time to act….”

Practice patience and timing within your social media strategy and scheduling. The heart-warming video or gorgeous graphic that was just delivered may need to wait a few minutes or hours before sending it out to your followers.

When is the best time to reach the maximum target group? Are they awake? Will they likely have their device in-hand? Where will they most likely be? Will the majority want to hear my message?

The right message to share at the right time with the right audience. Line up those factors to consider when you will post your content.

Visit Dan Zarrella’s website to learn more about his research on this topic.