Google Rank Brain

Google Rank Brain

What is Google’s Rank Brain? It is the artificial intelligence (AI) system used for processing search queries.  These queries run at millions per second.  The AI processes very large amounts of written language into vectors (mathematical entities) to communicate with the computer.

If there are words or phrases that Rank Brain doesn’t identify or understand, it begins making guesses for similar data.

Rank Brain is just one of the signals used by Google to determine which search results will appear on the search page and how they are ranked.  Google estimates Rank Brain is responsible for about 15% of searches making it one of the most important of the hundreds of signals used. It is continually growing and changing.

Tensor processing units (TPUs) are being leveraged for this system.

The initial rollout of Rank Brain was early in 2015.  It’s currently thinking…..