Ethihad Airway’s A380 Virtual Reality Experience was used as an example during a 2016 Cannes Lions International Festival of Creativity presentation this week. It gives us an idea of how this new technology can be leveraged for immersing consumers into ads. Check it out.
Visual artistry and storytelling is headed in a fantastically new direction with virtual reality (VR) 360 technology. “There’s a frustration that I have, wishing that the flatness of the paper would go away, and I could actually dive in.” Glen Keane.
His flat drawing has become sculptural drawing. Watch his story and how virtual reality (VR) 360 has opened a new world for his creativity.