ScribbleLive for Website Development

ScribbleLive for Website Development

What caught my attention with ScribbleLive was the interactive pinboard for aggregating social media posts into a website.  One example is how Operation Christmas Child is offering users the opportunity to create a post with their hashtag #ipackedashoebox, then displaying the latest posts in a page on their website. See the image below.  Click here for the WordPress plugin.

ScribbleLive aggregate social media hashtag posts

ScribbleLive offers way more than just the aggregated hashtag social media posts feature. ScribbleLive’s all-in-one content marketing platform combines predictive analytics with content planning, creation, and distribution to deliver optimized business results. The platform’s strengths include real-time content publishing, discovery of high impact articles and opinions, influencer analysis, social curation and moderation, content-centric analytics, and unique interactive experiences from pinboards to timelines and polls. Learn more.

Simpler Processes Make Better Systems

Simpler Processes Make Better Systems

Fun learning stuff today as I watched the Momentum 2016 SMB Customer Spotlight: How App Annie and Hotel Planner Drive Efficiency with DocuSign webinar.  Docusign implementation  for App Annie (delivers data and insights to succeed in the app economy) and Hotel Planner has scaled with their business and improved efficiency. Click here to watch.

*simpler processes make better systems
*shifting users from pcs and macs to mobile
*empowering users to take responsibility for tasks, actions
*share success stories internal and external

It is expected that paper contracts (in the hotel industry) will be mostly replaced by digital within 5 years.

Launch Plan Idea – Initial release. Educate internally. Educate clients. Launch to clients.



Facebook Ad Preferences

Facebook Ad Preferences

“You have this preference because we think it may be relevant to you based on what you do on Facebook.” Do you know what Facebook thinks about your habits and activity while perusing their social media network?

Facebook Ad Preferences is the way Facebook analyzes your information on and off Facebook to decide which ads to show you.

Go to to set your preferences for how Facebook markets and suggests content to you.



Is Scala a More Efficient Programming Language?

Is Scala a More Efficient Programming Language?

Recently I’ve heard more mention of Scala in programming realms that it could become a better standard for programming languages.  It seems they are gaining popularity. According to their website, Twitter, LinkedIn and Intel are using Scala with their systems. It’s goal is to create a more efficient programming language.

Comparison to other programming languages
“Scala is statically typed, while both Groovy and Clojure are dynamically typed. This makes the type system more complex and difficult to understand but allows almost all type errors to be caught at compile-time and can result in significantly faster execution. ”  via Wikipedia

The programming language name is a blend of the words “scalable” and “language”. Martin Odersky began developing Scala in 2001.  The first version of Scala was introduced to the public in 2004. The second version released in 2006. The current version is 2.11.8.

Watch Marconi Lanna’s 2015 review of Scala

Click here to visit the Scala website and learn more.

Click here to read more at Wikipedia.

AR, AI, VR and Connectivity are the Future of Facebook

AR, AI, VR and Connectivity are the Future of Facebook

In case you aren’t familiar with these abbreviations, get to know AR, AI and VR. These along with connectivity are the focus of Facebook’s 10-year plan which was revealed by Mark Zuckerberg at the developer’s conference, F8.

ARaugmented reality – a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data (read more at Wikipedia).
AIartificial intelligence – the intelligence exhibited by machines or software and how they are capable of thought and behaviors. (read more at Wikipedia).
VRvirtual reality – a computer technology that replicates an environment, real or imagined, and simulates a user’s physical presence and environment in a way that allows the user to interact with it. (read more at Wikipedia).

Mark Zuckerberg’s keynote on day one of F8 shared some interesting ideas. Here are some screen grabs and my takeaways:

F8 2016 Keynote
Facebook’s goal is giving people the tools so that they can share anything they want with anyone, while offering the technology to capture an idea or experience in it’s purest form.

How has sharing evolved through time and how will it look in the future? From text to voice to photo to video? Is the next logical step AR/VR/AI? Spock would probably agree.

F8 2016 Facebook Family of Apps
Facebook plans to offer apps for these types: One-To One, Small Groups, Friends, Community and World.

F8 2016 Facebook 10-year plan
Facebook created a 10-year road map for accomplishing their goals.

F8 2016 Plan Technology Products Ecosystem
How do they intend to travel this path? With Lee Majors as the captain of the RV? No, unfortunately The Six Million Dollar Man isn’t involved.  However, through their “playbook “of technology, products and ecosystems, Facebook intends to go where no man has gone.

New tools and infrastructure were announced to build, grow and monetize apps. 70% of Facebook apps are built outside of the U.S. React Native is a tool for app developers that enables experiences on native platforms using a consistent developer experience based on JavaScript and React. Click here to learn more about it.

Between Messenger and What’s App, people are sending about 60 billion messages a day. Compared to about 20 billion global SMS messages sent daily.  Facebook announced Messenger Platform which is powered by AI. With this tool, brands can pipe stories into Messenger.  CNN was the example used. It looks like algorithms will be based on your use, so they can personalize the content. Users can send a message with a topic, then the company returns a message with  related info.

Facebook Live will become more prominent in the Facebook layout. The API for this tool is now available to developers.

About 4 billion people in the world aren’t connected to the internet. Three barriers to connectivity:
1. Availability – about 1 billion people aren’t near a network connecton
2. Affordability – about 1 billion people can’t afford to connect
3. Awareness – about 2 billion aren’t aware of the value to spend money on connecting.

Solutions: Facebook is working on a fleet of solar-powered planes to beam down internet in unreachable areas. Also, Facebook satellites are being developed. In rural and urban areas, Facebook is boosting connectivity with tech systems. A lite version of Facebook is becoming available to offer options for consuming less data. They are working with providers to help lower cost. Free Basics is another initiative to offer services to those in need.

Facebook is using AI in the Moments app for facial recognition. In Newsfeed, AI is utilized to tailor stories for users by looking at who their friends are and activity patterns. AI is helping Facebook improve processing and system performance. They are offering open source technology such as Torch modules and designs for GPU servers.

Facebook is offering a line of VR and AR hardware. Click here to read more about Oculus.

Tips for Timing Your Social Media Shares

Tips for Timing Your Social Media Shares

Social Media Timing Mark JohnsonFulton J. Sheen said, “Patience is power. Patience is not an absence of action; rather it is “timing” it waits on the right time to act….”

Practice patience and timing within your social media strategy and scheduling. The heart-warming video or gorgeous graphic that was just delivered may need to wait a few minutes or hours before sending it out to your followers.

When is the best time to reach the maximum target group? Are they awake? Will they likely have their device in-hand? Where will they most likely be? Will the majority want to hear my message?

The right message to share at the right time with the right audience. Line up those factors to consider when you will post your content.

Visit Dan Zarrella’s website to learn more about his research on this topic.